Strategy
I. Preparation October 2007 – April 2010
A. Assessment
- Converge Mid Atlantic Church Planting
- Team America (Green Lake, WI)
- Approved on grounds of fulfilling church planting internship
B. Training
1. 9 month internship
- Terra Nova Community Church, Delaware, Ohio
2. 18 Month Internship
- Grace Community Church, Cranberry Twp, PA
C. Initiate
- Blessing from Terra Nova Community Church
- Blessing from Converge Mid Atlantic
- Blessing from Grace Community Church
- Reassemble Team
- Institute a preliminary strategy
II. Pre-Launch May – September 2010
A. Networking
1. Personal
- Friends & Family
- Neighbors
- Social Events
- Working Relationships
2. Team
- Outreach Events
- Servant Evangelism
B. Casting Vision
- Preview Services
- Personal Meetings
- Outreach Events
- Team Meetings
C. Recruitment
- Networking
- One-on-One Meetings
- Team Efforts
D. Involvement
1. Exposure Marketing
- Community Events
- Sponsorships
2. Relational Marketing
- Servant Evangelism
- Service Projects
III. Re-launch September ____, 2010
A. Location
- Ashland High School (Little Auditorium – 200 seats)
B. Attendance Projections
- 175 People at Launch
- 100 Average Attendance
- Support Teams
1. Worship
2. Children’s Interactive Workshop
3. Nursery/Toddlers
4. Hospitality
IV. Post-Launch
A. Outreach
- New Move-In Families
- Social Events
- Servant Evangelism
- Personal Work
B. Assimilation
- Follow-Up
- Monthly Luncheon
- Interest Groups
- Small Groups
- 101 Classes
C. Discipleship
- Classes
- Small Groups
- One-on-One
D. Momentum
1. Celebration Services
2. Baptism Services
3. Holiday Services
4. Themed Series’
5. Campaigns
6. Special Guests
Connecting
Marketing Plan
Relational Marketing
We feel that our best contacts are those people that we are relationally connected to. Our team is going to send handwritten invitations to everyone in their sphere of influence. As well as, being mindful of those they intersect with by handing out invite cards.
Exposure Marketing
In the weeks leading up to launch Sunday, we plan to infiltrate our community through acts of kindness. While serving the practical needs of people, we will share who we are and extend to them an invitation to our launch service.
The weekend prior to launch, we plan to host an event designed for the entire family that will be attractive, fun and informative. The purpose behind this event is to give us a platform to share who we are, a relational point of contact and a boost of momentum entering the launch.
Corporate Marketing
The website is an important medium of communication, as well as “branding”. With deliberate effort we will be sure to brand every promotional piece from t-shirts to frisbees with our logo, website and other pertinent information.
Our plan is to take every opportunity to advertise New Hope Community Church in newspapers, phone books, directories, etc… to maximize our exposure amongst our target community.
We will utilize direct mail as a large scale tool to enter the homes of Ashland County.
Proposed Monthly Operational Budget
Income (tithes & offerings) $4,500.00
Expenses
- Facility Rental $1,300
- Compensation $1,100.00
- Ministry/Marketing $1,000.00
Personal Financial Plan
Bi-Vocational 33%
Partial Compensation 33%
Support 33%
- Churches
- Private
Prayer Partners
Beyond the need for financial partners, we value the importance of our prayer partners. Through our church planting journey it has been a great comfort to know that we have a team of over 20 people praying for our care, our troubles and our victories.
